After companies decided that teal backgrounds with blinking, scrolling purple text did not quite represent them the way they intended, the Business trend was born and it was all-business.
Dark corporate headers. White backgrounds. Black text.
Very few images were used. Usually just the logo and the obligatory photos of a good-looking, diverse group of people* staring intently into a computer monitor.
The text was filled with corporate-speak such as: mission statement, synergy, six-sigma, think outside the box, client-centered, rollout, best-in-class, commoditize, empower, facilitate, paradigm shift, push the envelope, proactive and deliverables.
For example:
CssMySite's Mission Statement
We capture the synergy of six-sigma to think outside the box in a client-centered way as we rollout best-in-class solutions that commoditize, empower and facilitate the paradigm shift to push the envelope and enable us to be proactive in our deliverables.
This trend was blah, characterless, drab, dry, mundane, stodgy, trite, unexciting, and uninteresting. Thank goodness it is (mostly) over.
*And then you go visit the company and it is filled with
- The Fat Guys whose desks strewn with Big Gulp cups and candy wrappers.
- The Wanna-Be Hippies who have long hair and drive Beemers.
- The über-Geeks who decorate their cubes with mint Star Wars figurines and yell, '42!' every time you say, 'Can I ask you a question?' It's cute the first time, not so much the 42nd.
They are all white and all male and all not-so photogenic. You can find more diversity in the men's room at the local Southern Baptist College.